The human factor when starting a business

Before starting a project, especially an information project, it is necessary to calculate everything – how the work will be built, and how long it will take for each individual client. For the correct construction of the entire workflow, you need to put in time not only the implementation, but also for the time of future partners and possible unplanned situations.

Below we will describe four stages, which can “drag out” the project.

Collection of applications

The first stage is very important, because you need to count on your strength. Let’s say you plan to get and start working with ten clients. And after the launch, thirty people turn to you. Will you agree to work with everyone?

Most likely the answer is “Yes”, but it’s not worth hurrying with this. After not fulfilling your obligations to the customer, you lose it forever. And correctly outlined the situation, you will acquire a client who will know for sure that they have not forgotten about him. And he will be glad to further cooperation with you.


The next stage is the connection with each client and the contract for the first meeting. It is very important to discuss the tasks, the plan of action and what the client expects from cooperation with you.

In terms of time, this stage can be within a week – two. Reality is unlikely to coincide with your plans. With someone it will be difficult to agree on the time of the meeting, someone will miss or postpone the meeting. As a result, these meetings can take about a month.

Executing project tasks

The biggest change, which necessarily entails a delay in time – the change of the original logic and aspects of the work because of the needs of the client.

How would you not like to benefit, no matter how you discuss the details of cooperation at the first meeting: complexity, nuances of work, company policy, KPI, forthcoming tasks – each client will have different. Therefore, the work must be individual, for the most beneficial cooperation. And this inevitably means an increase in the time required to carry out assignments.

The second feedback

The final stage, which may cause problems, is working with recommendations and feedback on your cooperation.

Upon the completion of the work, there may be situations in which the client wants to change or add something. So you will spend time, which you could already schedule for the next customer.

Also, in order to maximize the quality and effectiveness of building future work, it is worthwhile listening to the hints that your customers give. After all, with proper quality, cooperation will be long and fruitful. And listening to reviews also simplifies it with future customers.

As a result, the project, which you will expect to accomplish in one to two months, can stretch for six months.

Analyzing our experience with accuracy one can say one thing: you must always plan at least twice as long as the work itself will take. In an ideal plan, with almost absolute certainty, it will be possible to accommodate unforeseen circumstances. And it’s better to do the job faster than deadline, than to miss all the stated deadlines.


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